KPMG Mystro - Product Marketing
KPMG Mystro is an AI-powered workforce platform designed to help organizations better understand, plan, and optimize their talent. I partnered with product and marketing stakeholders to translate its complex capabilities into polished video content tailored to different audiences, use cases, and stages of the buyer journey.
Role
Creative Direction, Motion Design, Demo Capture, Editing
Team
Sole Video Designer
Client
KPMG Mystro
Type
Product Marketing / AI / B2B
Year
2026
Challenge
Introduce an AI-powered workforce platform in a way that made its capabilities clear and relevant to different audiences without overwhelming viewers with technical detail.
Approach
I translated complex platform features into focused visual stories, developing a range of video assets tailored to different audiences and use cases. By combining product UI, motion graphics, demo capture, and concise messaging, I created a visual approach that made the platform feel clear, approachable, and polished.
Impact
The result was a flexible suite of product marketing assets that helped communicate Mystro’s value across presentations, campaigns, social content, and client-facing conversations while maintaining a consistent visual identity across the product story.
Product Overview Video
A high-level introduction to the Mystro platform and its value.
The overview video was designed to quickly communicate what Mystro is, the challenges it addresses, and how its AI-powered capabilities can help organizations make more informed workforce decisions.
The full two-minute video was also adapted into two 30-second social cuts, extending the core product story into shorter, platform-friendly content.
Mystro Overview Video Extended 2 min
Mystro Overview Short Version
Future of Your Workforce
Full Product Demo
An in-depth walkthrough of the Mystro platform and its capabilities.
This 10-minute product demo was designed to give KPMG employees and clients a deeper understanding of the platform’s modules, workflows, and technical capabilities.
I worked with stakeholders to identify the most important features to highlight, then structured the experience around a clear narrative rather than simply recording the interface. Motion, callouts, pacing, and visual emphasis were used to guide viewers through the platform and keep the focus on user value.
Campaign & Supporting Content
Adapting the core product story for different audiences and channels.
Beyond the primary product videos, I created a series of supporting marketing sizzles tailored to specific executive audiences. Each asset maintained a consistent visual language while adapting the pacing, messaging, scripting, and imagery to reflect the priorities of key decision-makers, including CFOs, CHROs, and other business leaders.
This approach created a flexible content system that could communicate the same core product story in more relevant, audience-specific ways across different marketing touchpoints.
Mystro Sizzle CIO
Mystro Sizzle CHRO
Mystro Sizzle CFO
One Product. Multiple Stories.
The Mystro work demonstrates how I approach product storytelling: understanding the audience first, identifying what matters most, and using motion and visual design to turn complex technology into a story that feels clear, relevant, and engaging.