Welcome to IAA Video:
A new employee welcome video that I worked on from concept to final delivery. My responsibilities include preparing video storyboard, supervising in-office recording with the CEO and Chief People Officer, taking B roll footage (at both Chicago branches and corporate office), creating all graphics elements, audio mixing and selecting, editing everything together to deliver a welcome video that represent IAA's culture. The video is shared via QR code printed on postcards which would be sent to new hires before they start their first day.
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Customer Service Representative Recruitment Video:
A series of recruitment videos I worked on that focuses on high-turnover roles. These are used by HR on their career site job posts to give potential candidates an idea of what it is like to work at IAA as a CSR.
Medical Plan Basics
This is one of the motion graphic videos I did for Jellyvision's ALEX Complete platform, which reviews common medical plan terms and concepts, including Premium, Deductible, Copay, Coinsurance, and Out-of-pocket Maximum. It helps users build knowledge around common health plan and healthcare questions.
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Challenges:
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Animating is pretty time consuming. ALEX animation style is a bit unique. To make things snappier and to have more control, most of the elements including Jo are animated frame-by-frame, there’s barely motion tweens or shape tweens, so it took longer to animate. To make Jo feel alive, I added a lot of eyeball movements, blinks, all took time.
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Organizing stuff in AE was a headache: There were a lot of details going on. All the background elements and body parts of Jo were separate layers so I had more control.
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We got really mixed feedback from the creative team. It took a lot of back and forth with the writer and the artist to figure out what to do and what to implement.
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Timing is a bit tricky, for example, during the bee montage scene, the host VO was reacting to Jo’s actions. So it took some time rerecording and editing to get the feel right.
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My role:
Animator, motion graphics designer, media producer
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Responsibilities:
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Participated in concept generation
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Created fully-animated video in After Effects based on scripts and storyboards
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Edited sound effects and music with animation
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Prepared video files for client delivery ​