Medical Plan Basics
This is one of the motion graphic videos I did for Jellyvision's ALEX Complete platform, which reviews common medical plan terms and concepts, including Premium, Deductible, Copay, Coinsurance, and Out-of-pocket Maximum. It helps users build knowledge around common health plan and healthcare questions.
Challenges:
-
Animating is pretty time consuming. ALEX animation style is a bit unique. To make things snappier and to have more control, most of the elements including Jo are animated frame-by-frame, there’s barely motion tweens or shape tweens, so it took longer to animate. To make Jo feel alive, I added a lot of eyeball movements, blinks, all took time.
-
Organizing stuff in AE was a headache: There were a lot of details going on. All the background elements and body parts of Jo were separate layers so I had more control.
-
We got really mixed feedback from the creative team. It took a lot of back and forth with the writer and the artist to figure out what to do and what to implement.
-
Timing is a bit tricky, for example, during the bee montage scene, the host VO was reacting to Jo’s actions. So it took some time rerecording and editing to get the feel right.
My role:
Animator, motion graphics designer, media producer
Responsibilities:
-
Participated in concept generation
-
Created fully-animated video in After Effects based on scripts and storyboards
-
Edited sound effects and music with animation
-
Prepared video files for client delivery