KPMG Blaze - Product Marketing
Building the visual language for an AI-powered technology modernization platform.
KPMG Blaze is an AI-enabled technology modernization platform that uses generative and agentic AI to accelerate the software development lifecycle. It helps organizations reduce legacy IT costs by 50–80% and accelerate migration timelines by up to ten times.
I was involved creatively from the early stages, partnering with KPMG Advisory Marketing and product stakeholders to develop a motion language centered on speed, acceleration, and transformation. As the sole video designer, I extended that visual direction across product videos, demos, conference content, business-value stories, and industry-specific campaigns.
ROLE
Creative Direction, Motion Design, Demo Capture, Video Editing
TEAM
Sole Video Designer
CLIENT
KPMG Blaze
TYPE
Product / AI / B2B
YEAR
2026
Challenge
Introduce KPMG Blaze, an AI-enabled technology modernization platform, in a way that made its capabilities easy to understand while establishing a distinctive visual identity for a new product entering the market.
Approach
I collaborated with product and marketing stakeholders from the early stages to shape the creative direction for the launch video. I developed a fast-paced visual language centered on acceleration and transformation, combining product UI, motion graphics, technology imagery, and dynamic editing to translate complex capabilities into an engaging product story.
Impact
The overview video became a foundational marketing asset for Blaze and established the visual and motion language used across broader campaign materials and future marketing touchpoints. Since launching on April 20, 2026, Blaze has generated $135 million in U.S. bookings as of August 2026, demonstrating strong early market traction.
Blaze Product Overview Video
KPMG Blaze Overview Video
Blaze Social
Expanding the System
I extended the Blaze visual language across a range of formats and audiences, including an in depth external product demo designed to help the team communicate Blaze’s business value and build buy in with technology leaders.
I also adapted overview content for conference booth environments, creating audio free versions tailored to Health and Human Services audiences by refining on screen messaging and footage while maintaining a consistent product identity.
Blaze Business Value Demo
